When Wilhelm Carl Heraeus took over his father’s pharmacy in Hanau in 1851, he blazed the trail for succeeding generations by establishing Germany’s first platinum foundry.
Through the years, family-run Heraeus Group has built a global reputation in developing and manufacturing sophisticated solutions for high-technology products based on precious and platinum group metals and materials technologies.
“As a German Mittelstand company, we carry the German values of innovation and excellence,” says Daniela Klein, managing director for Heraeus Materials Singapore (HMSL), the group’s head regional office focusing on Southeast Asia markets.
Beginning as a sales office founded 30 years ago, HMSL occupies a leadership position in various B2B segments. Its range of services extends across applications to include semiconductors, photovoltaics, hard disk drives and medical devices. HMSL draws on the strength of its parent firm in providing a full precious metal cycle with closely integrated trading, recycling and production activities.
The company leverages Singapore’s strategic position as a high-technology hub to gain access to key Asian markets. “We have invested in Singapore to be closer to our increasing regional customer base,” Klein says. “We put a premium on product customisation and localise our services to ensure faster lead times and maintain active client collaboration.” In recognition of its total commitment, delivery and quality performance, HMSL received a Distinguished Supplier Award last year from power management company International Rectifier.
Furthering its commitment to Asia, the group began operations of its Malaysia factory in April to increase production capacity for non-precious bonding wires and to meet the requirements of price-sensitive markets. In October last year, Heraeus opened its Shanghai headquarters to support its operations in Taiwan and on the mainland.
Heraeus is keen on growing organically but also considers acquisitions as part of its expansion strategy.
“Our openness, sense of curiosity and passion for our products ensure our business stays as good as gold,” Klein says.
