Gold Is Underinvested and Even a Small Demand Uptick Could Drive Prices Substantially Higher
<p>The gold market is massive. Global market liquidity averaged $356 billion per day in July. In one particularly busy week earlier this year, over $1 trillion worth of gold changed hands on the London spot market in a single week. </p> <p>And yet, gold remains underinvested, especially in the West.</p> <p>As <a href="https://www.bloomberg.com/news/newsletters/2026-08-27/gold-s-niche-status-means-big-upside-if-investors-pile-in" target="_blank" rel="noopener"><em>Bloomberg</em> reporter


























